“EU Good Food – Good Life” campaign, co-financed by the European Union, was officially launched during the special event in Hanoi, bringing together representatives of European premium beef and pork producers affiliated with the UPEMI organization from Poland, as well as kiwi growers and canned peach producers affilitated with the ASIAC organization from Greece, with Vietnamese media representatives and influencers.
The event highlighted the objectives of the campaign, which focus on increasing awareness of high-quality European food products, emphasizing their strict safety standards, exceptional taste, and sustainable production methods. Speeches were given by the heads of UPEMI and ASIAC.
A key highlight of the evening was a live cooking show by renowned Vietnamese chef Hoang Van Duong, who demonstrated how European beef pairs beautifully with fresh kiwi, creating a unique and flavorful combination.
The event concluded with a four-course European dinner, allowing guests to experience the rich flavors and culinary excellence of European cuisine. A fantastic start to the EU Good Food – Good Life campaign, fostering new connections and promoting premium EU food products in the Vietnamese market!
