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The program logo consisting of three words placed under each other: European Good Food. The size of the letters was chosen so that the words have the same width. The letters “o” in the words “Good” and “Food” have been embedded with icons symbolizing four products - pig's head - pork, peach fruit, kiwi fruit (half of a cut fruit), cow's head - beef. The logo is navy blue and is placed on a white background.

EU Good Food – Good Life

Pork

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Top view of a piece of raw, pink pork with a small amount of fat lying on a black, round, slate plate. You can see the seasonings on the meat and the plate - a green sprig of fresh rosemary, salt and grains of red pepper.

Kiwi

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Top view of a wooden round bowl filled with kiwi fruits. 6 of the fruits are whole, you can see their brown, slightly hairy skin. Three halves of the kiwi fruit lie on top - you can see the green flesh, the black seeds and the bright, almost white center. Between the fruits, for decoration, there are a few green leaves.

Beef

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Top view of a piece of raw, red beef with pieces of white fat lying in a brown, wooden bowl surrounded by sprigs of fresh herbs and garlic cloves.

Canned peaches

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Top view of a dozen halves of juicy canned peaches lying one on top of the other, placed in a gray ceramic bowl. The peaches color are yellow-orange and glisten from the syrup.
Two brown and white cows grazing in a green pasture. One in the foreground, in the center, the other in the back, on the left. Both have their heads tilted toward the ground and are eating grass.

EU Good Food – Good Life

is a three-year information and promotion programme, running from 2024 to 2027 in the markets of South Korea and Vietnam. The campaign focuses on the promotion of high-quality European food products including meat – frozen beef, fresh, chilled and frozen pork and products based on those meats – as well as fruit – canned peaches and fresh kiwis.
The aims of the campaign are to raise awareness of the nutritional value of meat and fruit produced in Europe, and to build awareness that the place of origin of agricultural products, the production methods used and the high standards of food production have a key impact on their quality, taste and safety.
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Production safety
and quality standards

The European Union applies a number of standards and control systems that guarantee high, reproducible food quality at every stage of production.
These standards cover manufacturing conditions, hygiene, laboratory control and systems for monitoring potential hazards.
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Interior of the barn. On the left, nine cows (eight black and white and one brown) sticking their heads out through the stall partitions. On the right side of the photo, a veterinarian - a middle-aged man wearing a white long apron, extending his right hand toward one of the cows (he keeps his left hand in his apron pocket). The cow in the foreground has its gaze directed toward the photographer, the other one turns its head toward the vet, the others are eating hay lying on the floor.

Check out our inspirations

Join us for an exciting culinary journey with European products – pork, kiwis, beef, and canned peaches – that are a perfect ingredient in Asian cuisine.

Frozen yogurt dessert with kiwi and crispy rice flakes

Iced tea with canned peaches and orange

News

Stay up to date with the latest information, announcements, and news regarding the program. Don’t miss out on important updates!

Seoul Food & Hotel Exhibition 2026 

The Union of Producers and Employers of the Meat Industry (UPEMI) and the Association of Imathia’s Agricultural Cooperatives (ASIAC), within the framework of the European Program „EU Good Food – good life” under the distinctive title „EU good food”, are pleased to invite you to visit the program’s stand at Seoul Food & Hotel 2026 – Korea’s Largest Food & Hospitality Exhibition.

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